About

I started out wanting to make things.

I trained as an artist, worked in design studios in Italy and London, then joined JustGiving in 2008 as a front-end developer. Over eleven years I moved through brand and UI into Product Design, working on crowdfunding, charity products and the donation experience used by millions.

After JustGiving, I went looking for different problems. At OnCare I helped establish an early UX practice and Design System. At Lantum I learnt how to design through uncertainty when COVID forced us to rethink products quickly. At Epsy, working closely with people living with epilepsy taught me the value of turning real stories into product decisions we could test.

Today I lead complex product work while helping teams become more coherent around it. At LivaNova I lead a patient-facing app, while shaping Design System strategy, accessibility standards and UX writing. I stay hands-on, but increasingly work on the bigger question: how can design teams make better decisions together?

AI has become an important part of that. I use it to analyse research, explore ideas, prototype and work with content and accessibility. Not to produce more stuff, but to explore more possibilities and spend more time on judgement and the problems worth solving.

I still draw and make lettering, usually with a Moleskine and too many pens nearby. That imperfect human fingerprint feels more important to me as AI becomes part of how we design.

Otherwise, I'm probably cycling around London or telling someone a terrible Dad joke.

Sorry about that.