Helping teams build better products through strategy, design and systems.
I bring teams together to turn complex business challenges into intuitive experiences.
I'm a Lead Product Designer working across strategy, UX, UI, design systems and UX writing. I've led products from early definition through to launch at LivaNova, Epsy, Lantum and JustGiving.
I work best when the problem isn't neatly defined. I bring teams together, challenge assumptions and turn competing business and user needs into clear product direction.
- Think before building. Cut through complexity and focus teams on what matters.
- Use AI with purpose. Accelerate research, exploration and prototyping without outsourcing judgement.
- Lead by doing. Set direction, support designers and stay hands-on with the product.
- Design for everyone. Build accessibility into products and systems from the start.
- Build for scale. Create reusable patterns and systems that help teams deliver consistently.
How I work
Start with the problem, not the solution. Understand what users need, what the business needs and where technology gets in the way. Then work out what's actually worth solving.
Use AI to explore more, not think less. I use AI to accelerate research, prototyping, writing and exploration. It takes care of lower-value work and gives me more time for judgement, craft and difficult decisions.
Know when not to build. More features rarely mean a better product. I challenge assumptions, look for evidence and protect the experience from complexity that users don't need.
Make the work visible. Share early, critique openly and get the right people into the conversation. Good design gets better when product, design and engineering solve the problem together.
Design the system, not just the screen. Think about patterns, content, accessibility and components that can be reused. Solve today's problem in a way that makes tomorrow's easier.
Make something and test it. A prototype usually moves a conversation further than another document. Get ideas out of people's heads, put them in front of users and learn from what happens.
Get in touch
Based in London. Always happy to talk about a new role, a project, or just product design.