New product feature
JustGiving, Crowdfunding Coach
Pages that got shared raised more: a page owner's Facebook share was worth £100 in donations on average, and a supporter's share averaged £10. I designed a coaching flow that helped fundraisers build stronger pages and share them with more confidence, across more channels.
Team
Mobile first, social always
Different social circles live on different channels, so the coach needed to teach fundraisers why sharing works, not just prompt them to do it.
What shipped
A reusable, multichannel sharing system that educated as it coached, while leaving the fundraiser fully in control of when and where they shared.
Prototyping the transitions
A Framer prototype communicated the motion between coaching steps that a static spec never could.
