New product feature
JustGiving, Flexible Payments
Crowdfunding's NPS was a first-quarter priority, and payments were a big part of the friction: almost 40% of bank accounts were being rejected, against a 0.01% failure rate for PayPal. I redesigned how and when fundraisers could access their funds.
Team
Where the leaks were
With mobile at 70% of crowdfunding traffic, I mapped the onboarding flow to find exactly where people dropped off before ever seeing their money.
Withdrawal history
Fundraisers wanted control over when they got paid, so I designed a clear withdrawal history and an extra confirmation step to keep support calls down.
Prototyping in Framer
Framer bridged the gap between design and front-end for both the withdrawal flow and page-duration settings, without a single ambiguous spec doc.
