Product enhancement
JustGiving, Campaign Creation
After Blackbaud's acquisition of JustGiving, the Campaigns product needed to absorb Every Day Hero's customers while unlocking new revenue. With average campaign value at £9,368 and duplicate events costing the team three days a week, I redesigned campaign creation from the ground up.
Team
A dashboard for control
Charities could see every campaign and act on it immediately, including campaigns abandoned mid-creation and saved automatically the moment they existed.
Breaking creation into steps
Splitting setup into clear sections made it obvious what a campaign still needed, and let charities schedule a campaign to go live exactly when their marketing push landed.
