Product enhancement
OnCare, Website
OnCare's website was hosted off-domain, losing search traffic, and no longer reflected where the brand was heading. I moved the site onto OnCare's own domain, rebuilt it on a CMS the team could maintain, and developed the visual language and interaction patterns to go with it.
Team
Where it started
The existing site was broken across browsers, hosted on a third-party CMS, and unclear on who it was even talking to: care agencies, or investors?
Designed mobile-first
With care coordinators as the primary audience, every layout started at mobile and scaled up, backed by new typography, clearer hierarchy, and a growing UI pattern library.
Giving the brand motion
I used After Effects to explore the animation speed and character that became part of the OnCare brand.